标题: 《The Power of Habit》作者：Charles Duhigg【EPUB】 [打印本页] 作者: zaq 时间: 2013-3-22 14:07 标题: 《The Power of Habit》作者：Charles Duhigg【EPUB】 A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.